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A Detailed Comparison of Rolex vs. Breitling

If you can’t decide whether you should get a Rolex or a Breitling – it’s not your fault. There are so many factors involved in the choice.

We help you compare both brands from prestigious Swiss watchmakers so you can make a decision.

Brand Recognition

Rolex is the most well-known Swiss watch brand in the world – almost everyone knows the name. Breitling, on the other hand, is well known but not as much.

This means that more people, even those who do not know much about watches, will probably be able to identify a Rolex over a Breitling.


Usually, Rolex watches cost more. The entry-level Rolex models, like the Oyster Perpetual 39mm, start at around $6,000, while the cheapest Breitling models, such as the Breitling Colt Skyracer, begin at about $2,000.

Rolex only makes mechanical watches, which are seen as more advanced. Breitling, on the other hand, sells both mechanical and quartz watches, with the quartz models being cheaper and needing less upkeep.

Value Retention

Breitling watches do not tend to hold their value as well over time as Rolex watches do.

This higher resale value is partly because Rolex is a more well-known brand and is always in high demand. Breitling watches are also excellent in quality – they don’t usually command the same resale prices as Rolex.

Features and Innovations


  • Known for iconic models like the Submariner and Daytona.
  • Patented innovations such as the Parachrom hairspring, Cerachrom bezel, and Oysterflex bracelets.
  • Focuses exclusively on mechanical watches, all certified as Superlative Chronometers.


  • Renowned for professional and tool watches like the Navitimer, designed for pilots and astronauts.
  • Has unique features such as the Breitling Emergency (with distress beacon) and the Exospace B55 smartwatch.
  • Gives you a choice of straps and affordable quartz options.

Pros and Cons

Breitling Pros:

  • More affordable entry-level options.
  • Offers both mechanical and quartz watches.
  • Known for professional-grade watches with specific features for aviation and emergencies.
  • Longer warranty period of 5 years.

Breitling Cons:

  • Less brand recognition compared to Rolex.
  • Generally lower resale value.
  • Fewer high-end, luxury models with precious metals and gemstones.

Rolex Pros:

  • Highest brand recognition and resale value.
  • Extensive range of iconic and luxurious models.
  • Numerous patented innovations and high precision in mechanical movements.

Rolex Cons:

  • Higher starting prices.
  • Limited customization options for straps.
  • No quartz or smartwatch models available.


Whichever brand you choose in the end depends on your personal preferences. If you want undisputed brand prestige and resale value in mechanical watch options – go for Rolex.

If you want more affordable and precise quartz models of professional-grade watches – choose Breitling.

Both brands make exceptional timepieces so either choice is a worthy investment.

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