Rolex Datejust 31 References

The Rolex Datejust 31 blends classic elegance with modern sophistication, offering a versatile mid-size option within the iconic Datejust family. Designed for those who want a balanced presence between the traditional 28 mm ladies’ models and the larger 36 mm unisex size, the Datejust 31 has become one of the most popular choices among women who appreciate refined proportions without sacrificing wrist presence.

Known for its timeless aesthetics, precision engineering, and extensive configuration options, the Datejust 31 embodies everything Rolex stands for — reliability, luxury, and enduring style. With choices in Oystersteel, Rolesor, and solid gold, along with an endless variety of dials, bezels, and bracelets, the Datejust 31 offers a perfect fusion of elegance and everyday practicality.

Current Production

Today’s Datejust 31 models reflect Rolex’s newest advancements in design and movement innovation. The current references (278XXX series) feature updated case profiles, refined lugs, enhanced bracelet comfort, and the next-generation Caliber 2236 movement with a Syloxi hairspring for improved accuracy and anti-magnetism.

Available in Oystersteel, white gold, yellow gold, Everose gold, and Rolesor combinations, the modern Datejust 31 offers fluted bezels, domed bezels, gem-set bezels, and some of the most elaborate decorative dials in the Rolex lineup — including floral motifs, mother-of-pearl, sunburst patterns, and diamond marker configurations.

Key Current Datejust 31 References:

• 278240 — Oystersteel, smooth bezel

• 278274 — Oystersteel with white gold fluted bezel

• 278271 — Everose Rolesor

• 278273 — Yellow Rolesor

• 278288RBR / 278289RBR — Diamond-set bezels, full gold luxury variants

These models represent the pinnacle of versatility and elegance within the mid-size Rolex collection.

Discontinued

Discontinued Datejust 31 references remain highly desirable among collectors due to their traditional proportions, classic styling, and historically significant design updates. Earlier references introduced many of the design cues still used today, including Jubilee bracelets, iconic dial colors, and fluted bezel options.

Notable Discontinued References:

• 178240 — Oystersteel, smooth bezel

• 178274 — Steel with white gold fluted bezel

• 178273 — Yellow Rolesor

• 178271 — Everose Rolesor

• 68273 / 68274 — Highly collectible vintage and neo-vintage models

• 178383 / 178384 — Diamond-set bezels and luxury configurations

These older models remain popular for their timeless proportions and exceptional wearability.

Rolex Datejust 31 Specifications

The Datejust 31 demonstrates Rolex’s commitment to precision, elegance, and enduring quality. Its mid-size case gives it a universal appeal suitable for everyday wear while remaining dressy and refined.

Materials

The Datejust 31 is crafted using high-quality materials designed for longevity and luxury.

Material Options:

• Oystersteel for durability

• White gold, yellow gold, Everose gold

• Rolesor combinations (steel + gold)

• Diamond-set bezels and dials

• Mother-of-pearl, sunray, and floral-pattern dials

Each configuration is designed to elevate the watch’s visual appeal while maintaining everyday versatility.

Movement

Modern Datejust 31 models are powered by the Caliber 2236, one of Rolex’s most advanced self-winding movements.

Movement Highlights:

• Automatic winding

• 55-hour power reserve

• Syloxi silicon hairspring for anti-magnetic performance

• Paraflex shock absorbers

• High-precision regulation

• Instant date switching

• COSC-certified + Rolex Superlative Chronometer

Earlier models used the reliable Caliber 2235, known for accuracy and durability.

Dial

The Datejust 31 offers some of the most diverse and luxurious dial options available in the entire Rolex catalog.

Dial Features:

• Classic baton markers

• Roman numerals

• Diamond hour markers

• Floral-pattern dials (latest generation)

• Mother-of-pearl variations

• Champagne, silver, blue, slate, green, and pink options

• Cyclops magnified date window

Each dial is meticulously finished for maximum clarity and beauty.

Watch Bands

The Datejust 31 offers both of Rolex’s iconic bracelets:

Jubilee Bracelet

• Five-link design

• Dressy, elegant, and extremely comfortable

• Available with concealed Crownclasp

Oyster Bracelet

• Sporty three-link design

• Secure Oysterclasp

• Easylink comfort extension (on select models)

Both are engineered for durability, aesthetics, and everyday comfort.

Sizes

The Datejust 31 is designed to be perfectly balanced on the wrist, offering more presence than the 28 mm while staying elegant and refined.

Key Dimensions:

• Case Diameter: 31 mm

• Thickness: approx. 11 mm

• Lug-to-Lug: approx. 36–38 mm

• Lug Width: 16 mm

This size is ideal for women seeking a sophisticated yet modern-sized Rolex.

Water Resistance

The Datejust 31 provides:

• 100 meters (330 ft) water resistance

• Twinlock screw-down crown

• Hermetically sealed Oyster case

Perfect for daily wear and active lifestyles.

Power Reserve

• 55 hours (Caliber 2236)

• Previous generation: 48 hours

Rolex Datejust 31 Price

Prices for the Datejust 31 vary depending on material, bracelet, dial style, and factory-set diamonds.

Retail Price (Approx.)

• Oystersteel: $7,000–$8,000

• Rolesor: $11,000–$15,000+

• Full gold & diamond-set: $30,000–$45,000+

Pre-Owned Market

• Steel models: $4,500–$8,500

• Rolesor: $7,500–$14,000+

• Gem-set pieces: $10,000–$30,000+

Datejust 31 values remain strong due to consistent demand and timeless design.

Expert Opinion

“The Rolex Datejust 31 strikes the perfect balance between classic and contemporary. Its size appeals to women who want elegance with modern wearability, while its wide variety of configurations ensures that every wearer can find a model that truly reflects their style. It remains one of the most versatile and enduring Rolex watches ever made.”

Why Choose Us

ECI Jewelers offers a curated selection of Datejust 31 models in a wide range of configurations, from classic steel to luxurious diamond-set options. Every watch undergoes rigorous authentication and inspection to ensure quality, originality, and timekeeping precision. With transparent pricing, expert guidance, and free insured shipping, we make the luxury buying experience seamless and trustworthy.

Sell Your Rolex Datejust 31

If you’re looking to sell your Datejust 31, ECI Jewelers provides a fast and secure valuation process with top-market offers. Our specialists evaluate each watch with care and accuracy, ensuring you receive a fair and competitive price. Whether upgrading to a new model or simplifying your collection, we make the selling experience smooth and stress-free.