How Much Is a Rolex in 2025? Complete Rolex Price Guide

If you are asking yourself “How much is a Rolex?”, you are not alone. At ECI Jewelers in New York City, it is one of the most common questions we hear from both first time buyers and serious collectors.

The short answer is that Rolex prices in 2025 cover a wide range. The long answer is where things get interesting. The model, metal, condition, rarity, and demand all play a role in how much a Rolex watch costs, whether you are buying new or pre owned.

At ECI Jewelers, every Rolex we sell is 100 percent authentic and comes with the original Rolex box, with original papers included on complete sets. This page will walk you through the Rolex price range in 2025, so you can shop with confidence.

Rolex Price Range in 2025

In 2025, Rolex prices generally fall into these ranges:

  • Entry level Rolex watches
    Around $5,500 to $6,400 for stainless steel models like the Oyster Perpetual and select Air King or vintage pieces.

  • Core sport and tool watches
    Around $9,000 to $15,000+ for models like the Submariner, GMT Master II, Explorer II, and Milgauss.

  • High end and precious metal Rolex watches
    Around $15,000 to $75,000+ for gold models, Sky Dweller, Day Date President, and select Daytona references.

  • Vintage and rare collector pieces
    Pricing varies widely depending on rarity, condition, and provenance, sometimes far above retail.

Retail Rolex MSRP has increased significantly in recent years, which is why many buyers look to the pre owned Rolex market to avoid long waitlists and get better value.

How Much Is a Rolex Watch by Model?

Below are typical Rolex price ranges in 2025 by popular model families. Actual pricing at ECI Jewelers will depend on specific reference, condition, year, and configuration.

Rolex Submariner Price

The Rolex Submariner is one of the most iconic dive watches ever made.

  • Typical retail starting price: around $9,100 for stainless steel

  • Two tone and solid gold models cost more

  • Pre owned Submariner prices vary by reference, bezel style, and age

Collectors love the Submariner because it offers strong resale value, timeless styling, and daily wear durability.

Rolex GMT Master and GMT Master II Price

The Rolex GMT Master II is a favorite among travelers and collectors who want to track multiple time zones.

  • Typical retail starting price: around $10,700

  • Stainless steel “Pepsi,” “Batman,” and “Sprite” bezels often trade above retail due to demand

  • Gold and two tone versions cost more

  • Pre owned prices depend heavily on bezel color, bracelet style, and availability

Because of its history, design, and demand, the GMT Master II is often considered one of the best Rolex investment watches.

Rolex Oyster Perpetual Price

The Rolex Oyster Perpetual is one of the most minimal and pure expressions of the brand.

  • Typical retail starting price: around $6,400

  • Older references and smaller sizes can be more affordable

  • Rare dial colors and limited combinations can command a premium

The Oyster Perpetual is often referred to as the most affordable Rolex, while still delivering a true Rolex experience.

Rolex Sea Dweller Price

Built for deep sea diving, the Rolex Sea Dweller is a more extreme version of the Submariner.

  • Typical retail starting price: around $13,250

  • Thicker case and deeper depth rating than the Submariner

  • Pre owned Sea Dweller prices often depend on generation and rarity

For buyers who want a tool watch with serious presence, the Sea Dweller is a strong choice.

Rolex Explorer and Explorer II Price

The Rolex Explorer and Explorer II are designed for harsh conditions and adventure.

  • Explorer retail starting price: around $7,250

  • Explorer II often starts higher due to GMT function and 24 hour bezel

  • Pre owned Explorer and Explorer II models are popular with buyers who want a low key, under the radar Rolex

These watches offer great value for collectors who want a sport Rolex with history and function.

Rolex Milgauss Price

The Rolex Milgauss was created to resist magnetic fields, originally targeted at scientists and engineers.

  • Typical retail starting price: around $9,300

  • Known for its green sapphire crystal and lightning bolt seconds hand

  • Often priced competitively in the pre owned Rolex market due to its niche appeal

For buyers who want something different, the Milgauss is a unique and collectible choice.

How Much Is a Rolex Dress Watch?

Rolex Datejust Price

The Rolex Datejust is one of the most recognizable and versatile Rolex models in the world.

  • Typical retail starting price: around $7,700

  • Available in many sizes, metals, bezels, and dial options

  • Pre owned Datejust prices often depend on size, bracelet style, dial, and whether the watch has diamonds

Because of its flexibility and price range, the Datejust is one of the easiest ways to enter the Rolex world.

Rolex Sky Dweller Price

The Rolex Sky Dweller is a high complication watch with a dual time zone and annual calendar.

  • Typical retail starting price: around $15,650

  • Available in stainless steel, two tone, and solid gold

  • Strong demand and limited production keep values high

The Sky Dweller is ideal for frequent travelers and collectors who want a feature rich Rolex with standout presence.

Rolex Day Date President Price

The Rolex Day Date, often called the Rolex President, is the flagship dress watch of the brand.

  • Typical retail starting price: around $38,500

  • Only made in precious metals such as yellow gold, white gold, rose gold, and platinum

  • Many references have diamond dials or bezels that increase the price

Because of its prestige, the Day Date President often holds value very well in the pre owned Rolex market.

Rolex Yacht Master Price

The Rolex Yacht Master blends sport and luxury with a nautical design.

  • Typical retail starting price: around $11,500

  • Often seen in Rolesor (steel and gold) or Everose gold with Oysterflex straps

  • Pre owned pricing varies based on size and material

The Yacht Master is perfect for those who want a sporty yet refined Rolex that pairs well with both casual and dress outfits.

Retail vs Pre Owned Rolex Prices

Retail Rolex Prices

Buying from an authorized retailer gives you a brand new watch, but:

  • Many popular models have long waitlists

  • Some references are almost impossible to get at retail

  • Discounts are extremely rare

This is why many buyers choose to shop the pre owned Rolex market.

Pre Owned Rolex Prices

At ECI Jewelers, we specialize in pre owned and like new Rolex watches. Pricing depends on:

  1. Condition
    Better condition generally means higher value. Certain vintage aging, such as patina or tropical dials, can increase value.

  2. Model and Reference Number
    Specific references are more collectible, leading to higher resale value.

  3. Original Features and Authenticity
    Circa correct watches with original components can be worth more. At ECI, every watch is inspected for authenticity.

  4. Box and Papers
    Every watch from ECI includes the original Rolex box.
    Watches listed as complete set also include original Rolex papers.

  5. Provenance and Rarity
    Celebrity ownership, rare dial configurations, or limited production models can significantly increase the price.

FAQs: How Much Is a Rolex Really Worth?

Do Rolex watches lose value?

Some watches behave like a car and drop quickly. A well chosen Rolex usually holds value and, in many cases, can appreciate over time, especially popular references like Submariner, GMT Master II, and Daytona.

What is the cheapest Rolex?

The Oyster Perpetual and some older Air King and Datejust references are typically the most affordable Rolex watches. In the pre owned Rolex market, certain models can start around $4,000 to $5,000 depending on size and year.

Are Rolex watches worth the investment?

Rolex watches are known for:

  • Strong long term demand

  • Limited production

  • High quality materials like gold and platinum

  • Robust mechanical movements

Many collectors see Rolex as a portfolio hedge and alternative asset, especially when buying the right references at the right price.

How long does a Rolex last?

With proper care and servicing, a Rolex can easily last decades and often becomes a family heirloom. Many vintage Rolex watches from the mid 1900s are still running strong today.

Buy, Sell, or Trade Your Rolex With ECI Jewelers

Whether you want to buy a Rolex, sell your Rolex, or trade into a new model, ECI Jewelers in NYC is here to help.

What you get when you work with us:

  • 100 percent authentic luxury watches

  • Original Rolex box with every purchase

  • Original papers included on complete sets

  • Expert inspections and authentication

  • Competitive pre owned Rolex prices

  • Free insured shipping

  • In store and online support

Visit us at our showroom in the New York Diamond District or browse our current Rolex inventory online.

ECI Jewelers
37 W 47th St, Suite 1301
New York, NY 10036

Call/Text: +1(908)289-4300
ecijewelers.com