The Modern Women’s Rolex Datejust

The Rolex Lady-Datejust 28 is the modern expression of Rolex’s classic women’s Datejust. Elegant, refined, and instantly recognizable, it carries the timeless Datejust design into a slightly larger and more contemporary 28 mm case.

Rolex introduced the Lady-Datejust in 1957 as the women’s version of the Datejust. Today, the Lady-Datejust 28 continues that legacy with modern proportions, updated movement technology, refined materials, and a wide range of dial, bezel, and bracelet configurations.

The Lady-Datejust 28 is ideal for customers who want a women’s Rolex that feels classic but updated. It offers the elegance of the traditional Lady-Datejust with a slightly stronger wrist presence than the discontinued 26 mm version.

At ECI Jewelers, we offer authentic Rolex Lady-Datejust 28 watches in a variety of metals, references, dial styles, bezels, and bracelet configurations. Every watch is carefully authenticated and inspected by our in-house experts. All Rolex watches from ECI Jewelers come with the original Rolex box. If a watch is listed as a complete set, it also includes the original Rolex papers.

Why the Rolex Lady-Datejust 28 Is So Popular

The Rolex Lady-Datejust 28 is popular because it blends feminine elegance with modern Rolex performance. It is small enough to feel refined, but large enough to feel current and easy to read.

Collectors and buyers love the Lady-Datejust 28 because it offers:

  • A modern 28 mm women’s Rolex case size

  • Classic Datejust styling

  • Date window with Cyclops magnification

  • Rolex calibre 2236 automatic movement

  • 100 meters / 330 feet of water resistance

  • Oystersteel, Rolesor, gold, and diamond configurations

  • Jubilee, Oyster, and President bracelet options depending on reference

  • Smooth, fluted, diamond-set, and gem-set bezel options

  • A wide range of dial colors and diamond-marker options

  • Strong brand recognition and everyday wearability

The Lady-Datejust 28 is a strong choice for customers who want a luxury watch that can be worn daily, gifted for a milestone, or added to a serious Rolex collection.

Current Rolex Lady-Datejust 28 References

The current Lady-Datejust 28 lineup is part of the 279XXX reference family. These models use modern Rolex materials, refined bracelets, and the calibre 2236 movement.

Rolex Lady-Datejust 28 Reference 279160

The Rolex 279160 is an Oystersteel Lady-Datejust 28. It offers a clean, understated look with a smooth bezel and classic Rolex durability.

This reference is ideal for buyers who want a simple, versatile women’s Rolex that can be worn every day.

Rolex Lady-Datejust 28 Reference 279174

The Rolex 279174 is a white Rolesor Lady-Datejust 28. It combines an Oystersteel case with an 18K white gold fluted bezel. This gives the watch a bright, elegant look while keeping it highly wearable.

The 279174 is popular with silver, white, blue, mother-of-pearl, Roman numeral, and diamond dial configurations.

Rolex Lady-Datejust 28 Reference 279173

The Rolex 279173 is a yellow Rolesor Lady-Datejust 28, combining Oystersteel with 18K yellow gold. It is one of the most recognizable modern Lady-Datejust configurations and is often seen with a fluted bezel, Jubilee bracelet, champagne dial, white dial, mother-of-pearl dial, or diamond-marker dial.

This is a strong choice for buyers who want the classic two-tone Rolex look in a modern women’s size.

Rolex Lady-Datejust 28 Reference 279171

The Rolex 279171 is an Everose Rolesor Lady-Datejust 28, combining Oystersteel with 18K Everose gold. It offers a warm, feminine tone and a more modern two-tone appearance compared to yellow gold.

Popular dial options may include chocolate, sundust, white, mother-of-pearl, Roman numeral, and diamond-marker styles.

Rolex Lady-Datejust 28 Reference 279383RBR

The Rolex 279383RBR is a yellow Rolesor Lady-Datejust 28 with a factory diamond-set bezel. It combines the classic two-tone look with added brilliance, making it a strong option for customers who want a more jewelry-inspired Rolex.

Rolex Lady-Datejust 28 Reference 279381RBR

The Rolex 279381RBR is an Everose Rolesor Lady-Datejust 28 with a factory diamond-set bezel. It has a soft rose-tone appearance and an elevated diamond bezel look.

Rolex Lady-Datejust 28 Reference 279384RBR

The Rolex 279384RBR is a white Rolesor Lady-Datejust 28 with a factory diamond-set bezel. It combines Oystersteel, white gold, and diamonds for a bright, refined, and elegant appearance.

Rolex Lady-Datejust 28 Reference 279138RBR

The Rolex 279138RBR is an 18K yellow gold Lady-Datejust 28 with a factory diamond-set bezel. This reference is one of the most luxurious Lady-Datejust 28 configurations and may be paired with a President bracelet depending on the model.

Rolex Lady-Datejust 28 Reference 279178

The Rolex 279178 is an 18K yellow gold Lady-Datejust 28. It offers a full-gold Rolex look in the modern 28 mm size.

Rolex Lady-Datejust 28 Reference 279175

The Rolex 279175 is an 18K Everose gold Lady-Datejust 28. It offers a warm precious metal look and is often found in elegant dial and bracelet combinations.

Rolex Lady-Datejust 28 Specifications

The Lady-Datejust 28 combines refined design with modern Rolex engineering.

Model: Rolex Lady-Datejust
Case Size: 28 mm
Case: Rolex Oyster case
Crystal: Scratch-resistant sapphire crystal
Date Display: Instantaneous date with Cyclops magnification
Water Resistance: 100 meters / 330 feet
Crown: Twinlock screw-down crown
Movement: Rolex calibre 2236 automatic movement
Power Reserve: Approximately 55 hours
Precision: Rolex Superlative Chronometer, -2/+2 seconds per day after casing
Bracelet Options: Jubilee, Oyster, and President depending on reference
Bezel Options: Smooth, fluted, diamond-set, or gem-set depending on reference
Dial Options: Champagne, silver, white, black, blue, green, pink, chocolate, sundust, mother-of-pearl, Roman numeral, diamond, and specialty dials depending on availability

Materials

The Rolex Lady-Datejust 28 is available in a wide range of material combinations.

Material options may include:

  • Oystersteel

  • White Rolesor, combining Oystersteel with an 18K white gold bezel

  • Yellow Rolesor, combining Oystersteel and 18K yellow gold

  • Everose Rolesor, combining Oystersteel and 18K Everose gold

  • 18K yellow gold

  • 18K Everose gold

  • 18K white gold

  • Factory diamond-set bezels

  • Factory diamond-marker dials

  • Mother-of-pearl and specialty dials

Oystersteel models feel clean and understated. Yellow Rolesor gives the Lady-Datejust 28 the classic two-tone Rolex look. Everose Rolesor feels soft, warm, and modern. Full gold and diamond-set models bring the watch closer to fine jewelry.

Movement

The modern Rolex Lady-Datejust 28 is powered by the Rolex calibre 2236, a self-winding mechanical movement developed and manufactured by Rolex.

Movement highlights include:

  • Automatic self-winding mechanical movement

  • Approximately 55-hour power reserve

  • Syloxi hairspring in silicon

  • Paramagnetic performance

  • Instantaneous date with rapid setting

  • Stop-seconds for precise time setting

  • Rolex Superlative Chronometer precision

  • Designed for reliability in a compact case size

The calibre 2236 is one of the key upgrades that separates the modern Lady-Datejust 28 from earlier 26 mm Lady-Datejust generations.

Dial Options

The Lady-Datejust 28 is known for its wide variety of dial options. The dial can make the watch feel classic, modern, bold, elegant, or jewelry-inspired.

Popular dial options include:

  • Champagne dial

  • Silver dial

  • White dial

  • Black dial

  • Blue dial

  • Green dial

  • Pink dial

  • Sundust dial

  • Chocolate dial

  • Mother-of-pearl dial

  • Diamond marker dial

  • Roman numeral dial

  • Stick index dial

  • Floral motif dial

  • Aubergine dial

  • Diamond pavé dial

  • Specialty and factory-set dials

A champagne diamond dial on a yellow Rolesor Lady-Datejust 28 feels classic and recognizable. A mother-of-pearl diamond dial feels more luxurious and feminine. A silver or white Roman numeral dial gives the watch a timeless everyday elegance.

Bracelet Options

The bracelet changes the personality of the Lady-Datejust 28.

Jubilee Bracelet

The Jubilee bracelet is one of the most classic choices for the Lady-Datejust. Its five-piece link design feels elegant, flexible, and comfortable on the wrist. It pairs especially well with fluted bezels and two-tone models.

Oyster Bracelet

The Oyster bracelet gives the Lady-Datejust 28 a cleaner and slightly sportier appearance. Its three-piece link design feels simple, refined, and durable.

President Bracelet

Select full-gold Lady-Datejust 28 models are available with the President bracelet. This gives the watch a more luxurious and jewelry-like feel, especially when paired with diamond dials or diamond bezels.

Bezel Options

The Lady-Datejust 28 is available with several bezel styles.

Smooth Bezel

The smooth bezel creates a clean and understated look. It is ideal for buyers who prefer a simpler everyday Rolex.

Fluted Bezel

The fluted bezel is one of Rolex’s most recognizable design details. On Lady-Datejust models, the fluted bezel is made from gold and adds a classic luxury appearance.

Diamond Bezel

Factory diamond-set bezels add brilliance and a jewelry-inspired look. These models are popular with customers who want their Lady-Datejust 28 to feel more elevated and dressy.

Gem-Set Bezel

Select precious metal Lady-Datejust 28 models may feature gem-set bezels. These are among the most luxurious configurations in the collection.

Lady-Datejust 28 vs. Lady-Datejust 26

The Lady-Datejust 28 replaced the older 26 mm Lady-Datejust as the modern women’s size in the Rolex lineup.

Lady-Datejust 28

The 28 mm version feels slightly more modern, easier to read, and more current on the wrist. It uses the newer calibre 2236 movement and is part of Rolex’s current production lineup.

Lady-Datejust 26

The 26 mm version is discontinued and has a smaller, more vintage-inspired wrist presence. It remains popular with buyers who prefer traditional women’s Rolex sizing and classic older references.

Both sizes are elegant. The best choice depends on wrist size, style preference, and whether the buyer wants a current-production or discontinued Rolex model.

Size and Fit

The 28 mm Lady-Datejust offers a refined but noticeable wrist presence. It is small enough to feel feminine and elegant, but slightly larger than the older 26 mm model.

The Lady-Datejust 28 is ideal for:

  • Everyday luxury wear

  • Smaller wrists

  • Women who prefer classic proportions

  • Jewelry stacking

  • Dressy and casual outfits

  • Customers who want a modern Rolex without a large case size

The 28 mm case is especially popular because it feels updated without losing the elegance that made the Lady-Datejust famous.

Rolex Lady-Datejust 28 Price

Rolex Lady-Datejust 28 prices vary based on reference, material, dial, bezel, bracelet, condition, year, box, papers, and market demand.

Approximate pre-owned market ranges may include:

  • Oystersteel Lady-Datejust 28 models: $6,500 to $9,500+

  • White Rolesor Lady-Datejust 28 models: $7,500 to $11,000+

  • Yellow Rolesor Lady-Datejust 28 models: $8,500 to $13,500+

  • Everose Rolesor Lady-Datejust 28 models: $9,000 to $15,000+

  • Diamond bezel models: $13,000 to $25,000+

  • Full gold Lady-Datejust 28 models: $25,000 to $50,000+

  • Rare gem-set or pavé dial configurations: Pricing can vary significantly

Prices change based on condition, availability, set completeness, dial rarity, and market demand. For the most accurate pricing, browse current ECI Jewelers inventory or contact our team directly.

Is the Rolex Lady-Datejust 28 a Good Investment?

The Rolex Lady-Datejust 28 remains desirable because it is the modern women’s Datejust size and offers strong Rolex recognition. While no watch purchase is guaranteed to increase in value, certain Lady-Datejust 28 configurations can hold demand well, especially diamond dials, mother-of-pearl dials, full-gold models, and complete sets.

Factors that can affect value include:

  • Reference number

  • Metal type

  • Dial style

  • Diamond or gem-set details

  • Bracelet type

  • Condition

  • Production year

  • Box and papers

  • Service history

  • Current market demand

Complete sets with the original Rolex box and papers are generally more desirable among collectors.

Is the Rolex Lady-Datejust 28 Good for Daily Wear?

Yes. The Lady-Datejust 28 is an excellent daily watch for customers who want a modern women’s Rolex with classic elegance. It is durable, refined, water resistant, and available in many configurations that can fit different styles.

A steel or Rolesor Lady-Datejust 28 works well for daily wear, while diamond and full-gold models feel more elevated for special occasions or luxury everyday styling.

Why Buy a Pre-Owned Rolex Lady-Datejust 28?

Buying a pre-owned Rolex Lady-Datejust 28 gives customers access to a wider range of references, dials, bezels, bracelet styles, and price points. It can also make it easier to find a specific configuration that may not be available at a Rolex boutique.

Pre-owned Lady-Datejust 28 watches may include current-production models, complete sets, diamond dials, mother-of-pearl dials, two-tone styles, full-gold references, and factory gem-set configurations.

At ECI Jewelers, every pre-owned Rolex Lady-Datejust 28 is inspected for authenticity, condition, and quality before being offered for sale.

Expert Opinion

The Rolex Lady-Datejust 28 is the modern classic women’s Rolex. It keeps the elegance and heritage of the original Lady-Datejust while offering a more current case size and updated movement technology. Whether chosen in Oystersteel, two-tone Rolesor, full gold, or diamond-set form, the Lady-Datejust 28 is refined, versatile, and timeless.

Why Choose ECI Jewelers

At ECI Jewelers, we offer a curated selection of Rolex Lady-Datejust 28 watches in a variety of references, metals, dial styles, bracelets, and bezel configurations. Every watch is thoroughly authenticated, inspected, and prepared to meet high standards of quality.

When you shop with ECI Jewelers, you receive:

  • 100% authentic Rolex watches

  • Original Rolex box included with every watch

  • Original Rolex papers included when listed as a complete set

  • Free insured shipping

  • Financing options available

  • Transparent pricing

  • Expert guidance

  • NYC Diamond District showroom service

  • Help with buying, selling, trading, and sourcing Rolex watches

We started in New Jersey and have been serving clients from New York City since 2018.

Sell Your Rolex Lady-Datejust 28

If you are ready to sell or trade your Rolex Lady-Datejust 28, ECI Jewelers offers competitive market valuations and a seamless selling experience.

Our experts evaluate your watch based on current market demand, condition, reference number, metal type, dial, bracelet condition, bezel style, year, box, papers, and overall desirability. Whether you are upgrading your collection or selling a watch you no longer wear, we make the process fast, transparent, and stress-free.

You can contact ECI Jewelers to receive an offer or visit our NYC showroom for an in-person evaluation.

Shop Rolex Lady-Datejust 28 Watches at ECI Jewelers

ECI Jewelers offers a curated selection of authentic Rolex Lady-Datejust 28 watches, including Oystersteel, white Rolesor, yellow Rolesor, Everose Rolesor, full gold, diamond dial, mother-of-pearl dial, Roman numeral dial, Jubilee bracelet, Oyster bracelet, and President bracelet options depending on availability.

Whether you are searching for a classic everyday Rolex, a complete set Lady-Datejust, a diamond bezel model, or a specific current-production reference, our team can help you find the right watch.

Browse our Rolex Lady-Datejust 28 collection online or visit our NYC showroom to view select watches in person.

Visit Our NYC Showroom

ECI Jewelers is located in New York City’s Diamond District. Visit our showroom to view select Rolex Lady-Datejust 28 watches in person, compare references, and speak with our team before purchasing.

ECI Jewelers
37 W 47th St, Suite 1301
New York, NY 10036

Frequently Asked Questions

What is the Rolex Lady-Datejust 28?

The Rolex Lady-Datejust 28 is the modern 28 mm women’s Datejust model. It features a date window, Cyclops lens, Oyster case, Rolex calibre 2236 movement, and classic Lady-Datejust styling.

Is the Rolex Lady-Datejust 28 still in production?

Yes. The Lady-Datejust 28 is part of Rolex’s current women’s watch lineup.

What size is the Rolex Lady-Datejust 28?

The Lady-Datejust 28 has a 28 mm Oyster case.

What movement is inside the Rolex Lady-Datejust 28?

The modern Lady-Datejust 28 is powered by the Rolex calibre 2236 automatic movement.

Is the Rolex Lady-Datejust 28 waterproof?

Yes. Current Rolex Lady-Datejust 28 models are water resistant to 100 meters / 330 feet.

What are popular Rolex Lady-Datejust 28 references?

Popular references include 279160, 279174, 279173, 279171, 279383RBR, 279381RBR, 279384RBR, 279138RBR, 279178, and 279175.

What is the difference between Lady-Datejust 26 and Lady-Datejust 28?

The Lady-Datejust 26 is the older discontinued classic size, while the Lady-Datejust 28 is the modern current-production size. The 28 mm model has a slightly larger case and uses the newer calibre 2236 movement.

Is the Rolex Lady-Datejust 28 good for daily wear?

Yes. The Lady-Datejust 28 is a strong daily watch because it is elegant, durable, water resistant, and available in many versatile configurations.

What is the most classic Rolex Lady-Datejust 28?

One of the most classic configurations is a yellow Rolesor Lady-Datejust 28 with a champagne dial, fluted bezel, and Jubilee bracelet. White Rolesor with a silver or mother-of-pearl dial is also a timeless choice.

How much does a Rolex Lady-Datejust 28 cost?

Pricing depends on reference, condition, metal, dial, bracelet, bezel, box, papers, and market demand. Pre-owned Lady-Datejust 28 watches can range from more accessible Oystersteel models to higher-value diamond, full gold, and gem-set configurations.

Do your Rolex Lady-Datejust 28 watches come with the original box?

Yes. All Rolex watches sold by ECI Jewelers come with the original Rolex box. If the watch is listed as a complete set, it also includes the original Rolex papers.

Do you offer free insured shipping?

Yes. ECI Jewelers offers free insured shipping on eligible online orders.

Can I finance a Rolex Lady-Datejust 28?

Yes. Financing options are available for qualified customers at checkout.

Can I sell or trade my Rolex Lady-Datejust 28?

Yes. ECI Jewelers buys and accepts trades on select Rolex Lady-Datejust 28 watches. Contact our team for a market-based evaluation.

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