Rolex Datejust 31

The Elegant Mid-Size Rolex Datejust

The Rolex Datejust 31 is one of the most versatile women’s Rolex watches, offering a refined mid-size case that sits between the smaller Lady-Datejust 28 and the classic Datejust 36. With its 31 mm Oyster case, date window, Cyclops lens, automatic movement, and wide range of dial, bezel, and bracelet options, the Datejust 31 is elegant, practical, and easy to wear every day.

The Datejust has been part of Rolex history since 1945, and the 31 mm version brings that timeless design into a size that feels feminine, balanced, and modern. It is larger than the traditional Lady-Datejust, but still smaller and more delicate than the Datejust 36.

At ECI Jewelers, we offer authentic Rolex Datejust 31 watches in a variety of references, metals, dial styles, bezels, and bracelet configurations. Every watch is carefully authenticated and inspected by our in-house experts. All Rolex watches from ECI Jewelers come with the original Rolex box. If a watch is listed as a complete set, it also includes the original Rolex papers.

Why the Rolex Datejust 31 Is So Popular

The Rolex Datejust 31 is popular because it offers the perfect balance between classic elegance and modern wrist presence. It is not as small as a 26 mm or 28 mm Lady-Datejust, but it still keeps a refined and feminine look.

Collectors and buyers love the Datejust 31 because it offers:

• A versatile 31 mm Rolex case size

• Classic Datejust styling

• Date window with Cyclops magnification

• Rolex calibre 2236 movement on modern references

• Approximately 55-hour power reserve on modern references

• 100 meters / 330 feet of water resistance on modern models

• Oyster, Jubilee, and select President bracelet options depending on reference

• Smooth, fluted, diamond-set, and gem-set bezel options

• Oystersteel, white Rolesor, yellow Rolesor, Everose Rolesor, and full gold configurations

• A wide range of dial colors, Roman numerals, diamond markers, mother-of-pearl dials, and specialty dials

• Strong everyday wearability

The Datejust 31 is a strong choice for customers who want a Rolex that feels polished, timeless, and comfortable without choosing a very small or oversized case.

Current Rolex Datejust 31 References

The current Rolex Datejust 31 lineup is part of the 278XXX reference family. These models use modern Rolex materials, refined bracelets, and the calibre 2236 automatic movement.

Rolex Datejust 31 Reference 278240

The Rolex 278240 is the current Oystersteel Datejust 31 with a smooth bezel. It offers one of the cleanest and most understated looks in the Datejust 31 collection.

This reference is ideal for buyers who want a simple, durable, everyday Rolex in stainless steel. It may be found with dial colors such as bright blue, black, silver, green, and other options depending on availability.

Rolex Datejust 31 Reference 278274

The Rolex 278274 is the white Rolesor Datejust 31. It combines an Oystersteel case with an 18K white gold fluted bezel. This gives the watch a bright, classic Rolex appearance while keeping it highly versatile.

This is one of the most popular Datejust 31 references for buyers who want a refined silver-tone Rolex with a traditional fluted bezel. Popular dial options may include black, silver, blue, mint green, white, mother-of-pearl, Roman numeral, and diamond-marker dials.

Rolex Datejust 31 Reference 278273

The Rolex 278273 is the yellow Rolesor Datejust 31, combining Oystersteel with 18K yellow gold. It is one of the most recognizable Datejust 31 configurations and offers the classic two-tone Rolex look.

Popular configurations may include champagne dial, white dial, black dial, silver dial, mother-of-pearl dial, Roman numeral dial, diamond dial, Jubilee bracelet, and Oyster bracelet options.

Rolex Datejust 31 Reference 278271

The Rolex 278271 is the Everose Rolesor Datejust 31, combining Oystersteel with 18K Everose gold. This reference gives the Datejust 31 a warm and modern two-tone appearance.

Popular dial options may include chocolate, sundust, white, mother-of-pearl, Roman numeral, and diamond-marker configurations depending on availability.

Rolex Datejust 31 Reference 278383RBR

The Rolex 278383RBR is a yellow Rolesor Datejust 31 with a factory diamond-set bezel. It combines Oystersteel, 18K yellow gold, and diamonds for a more elevated jewelry-inspired look.

This reference is ideal for buyers who want a classic two-tone Rolex with added brilliance.

Rolex Datejust 31 Reference 278381RBR

The Rolex 278381RBR is an Everose Rolesor Datejust 31 with a factory diamond-set bezel. It offers a warm rose-tone appearance with the added luxury of factory-set diamonds.

Rolex Datejust 31 Reference 278384RBR

The Rolex 278384RBR is a white Rolesor Datejust 31 with a factory diamond-set bezel. It combines Oystersteel, white gold, and diamonds for a bright and refined appearance.

Rolex Datejust 31 Full Gold References

Select Datejust 31 models are also available in full precious metal configurations, including 18K yellow gold, 18K white gold, and 18K Everose gold. These references may feature President bracelets, diamond bezels, gem-set details, or luxury dial configurations depending on the model.

Discontinued Rolex Datejust 31 References

Discontinued Datejust 31 references are popular in the pre-owned market because they offer classic proportions, older dial styles, and a wide range of metal and bracelet combinations.

Rolex Datejust 31 Reference 178240

The Rolex 178240 is a discontinued Oystersteel Datejust 31 with a smooth bezel. It offers a clean and understated look, making it a strong everyday pre-owned Rolex choice.

Rolex Datejust 31 Reference 178274

The Rolex 178274 is a discontinued white Rolesor Datejust 31 with an Oystersteel case and 18K white gold fluted bezel. It remains popular for its classic Rolex styling and versatile silver-tone appearance.

Rolex Datejust 31 Reference 178273

The Rolex 178273 is a discontinued yellow Rolesor Datejust 31. It combines stainless steel with 18K yellow gold and is often found with champagne, white, silver, mother-of-pearl, Roman numeral, or diamond-marker dials.

Rolex Datejust 31 Reference 178271

The Rolex 178271 is a discontinued Everose Rolesor Datejust 31. It offers a warm two-tone rose gold look and is popular with chocolate, sundust, and mother-of-pearl dial configurations.

Earlier Datejust 31 and Mid-Size References

Older mid-size Rolex Datejust models may be found in references such as 68273, 68274, 78273, and 78274 depending on era and configuration. These references appeal to buyers who want a more vintage or neo-vintage Datejust 31 look.

Rolex Datejust 31 Specifications

The modern Rolex Datejust 31 combines elegant mid-size proportions with updated Rolex movement technology.

Model: Rolex Datejust 31
Case Size: 31 mm
Case: Rolex Oyster case
Crystal: Scratch-resistant sapphire crystal
Date Display: Instantaneous date with Cyclops magnification
Water Resistance: 100 meters / 330 feet on modern models
Crown: Twinlock screw-down crown
Movement: Rolex calibre 2236 automatic movement
Power Reserve: Approximately 55 hours
Precision: Rolex Superlative Chronometer, -2/+2 seconds per day after casing
Bracelet Options: Oyster, Jubilee, and select President bracelet configurations depending on reference
Bezel Options: Smooth, fluted, diamond-set, or gem-set depending on reference
Dial Options: Black, silver, white, blue, mint green, champagne, chocolate, sundust, mother-of-pearl, Roman numeral, diamond, floral, motif, and specialty dials depending on availability

Materials

The Rolex Datejust 31 is available in a wide range of materials and finishes.

Material options may include:

• Oystersteel

• White Rolesor, combining Oystersteel with an 18K white gold bezel

• Yellow Rolesor, combining Oystersteel and 18K yellow gold

• Everose Rolesor, combining Oystersteel and 18K Everose gold

• 18K yellow gold

• 18K white gold

• 18K Everose gold

• Factory diamond-set bezels

• Factory diamond-marker dials

• Mother-of-pearl and specialty dials

Oystersteel models feel clean, understated, and durable. White Rolesor models offer a classic Rolex look with a cool silver-tone finish. Yellow Rolesor gives the Datejust 31 the traditional two-tone Rolex style. Everose Rolesor feels warm, soft, and modern. Full gold and diamond-set models bring the watch closer to fine jewelry.

Movement

Modern Rolex Datejust 31 models are powered by the Rolex calibre 2236, a self-winding mechanical movement developed and manufactured by Rolex.

Movement highlights include:

• Automatic self-winding mechanical movement

• Approximately 55-hour power reserve

• Syloxi hairspring in silicon

• Paramagnetic performance

• Instantaneous date with rapid setting

• Stop-seconds for precise time setting

• Rolex Superlative Chronometer precision

• Designed for reliability in a compact case size

Older Datejust 31 references may use previous-generation Rolex movements depending on the reference and production year. As with any pre-owned Rolex, movement condition and service history are important when buying.

Dial Options

The Datejust 31 is known for its wide variety of dial options. The dial can completely change the personality of the watch, making the same reference feel classic, modern, feminine, bold, or jewelry-inspired.

Popular Datejust 31 dial options include:

• Champagne dial

• Silver dial

• White dial

• Black dial

• Bright blue dial

• Mint green dial

• Chocolate dial

• Sundust dial

• Mother-of-pearl dial

• Roman numeral dial

• Diamond-marker dial

• Floral motif dial

• Fluted motif dial

• Aubergine dial

• Pink dial

• Green dial

• Specialty and factory-set dials

A champagne diamond dial on a yellow Rolesor Datejust 31 feels classic and recognizable. A mint green or blue dial feels more modern. A mother-of-pearl diamond dial gives the watch a more luxurious jewelry-inspired appearance.

Bracelet Options

The bracelet plays a major role in the look and feel of the Datejust 31.

Jubilee Bracelet

The Jubilee bracelet is one of the most classic Datejust bracelet options. Its five-piece link design feels elegant, flexible, and comfortable on the wrist. It pairs especially well with fluted bezels and two-tone models.

Oyster Bracelet

The Oyster bracelet has a three-piece link design that gives the Datejust 31 a cleaner and slightly sportier look. It is a strong choice for buyers who want a more modern everyday Rolex.

President Bracelet

Select full-gold Datejust 31 models may be available with a President bracelet. This gives the watch a more elevated, jewelry-like appearance, especially when paired with diamond dials or diamond bezels.

Bezel Options

The Datejust 31 is available with several bezel styles.

Smooth Bezel

The smooth bezel creates a clean and understated look. It is ideal for buyers who prefer a simpler and more minimal Rolex.

Fluted Bezel

The fluted bezel is one of Rolex’s most recognizable design details. On Datejust 31 models, the fluted bezel is made from gold and gives the watch a traditional luxury appearance.

Diamond Bezel

Factory diamond-set bezels add brilliance and a more jewelry-inspired feel. These models are popular with buyers who want the Datejust 31 to feel more elevated and dressy.

Gem-Set Bezel

Select precious metal Datejust 31 models may feature gem-set bezels. These are among the most luxurious configurations in the collection.

Datejust 31 vs. Lady-Datejust 28

The Datejust 31 and Lady-Datejust 28 are both elegant women’s Rolex watches, but they wear differently.

Datejust 31

The Datejust 31 offers a slightly larger mid-size wrist presence. It is ideal for buyers who want a women’s Rolex that feels modern, easy to read, and noticeable without being too large.

Lady-Datejust 28

The Lady-Datejust 28 is smaller and more delicate. It is ideal for buyers who prefer a classic feminine Rolex size with a lighter wrist feel.

Both are timeless. The best choice depends on wrist size, personal style, and how much presence the buyer wants.

Datejust 31 vs. Datejust 36

The Datejust 31 is more refined and feminine, while the Datejust 36 has a more classic unisex Rolex presence.

Datejust 31

The 31 mm size is elegant, balanced, and perfect for buyers who want something between a small ladies’ watch and a full unisex size.

Datejust 36

The 36 mm size is larger and more traditional as a unisex Datejust. It works well for buyers who prefer a bolder wrist presence.

Size and Fit

The Rolex Datejust 31 is ideal for buyers who want a watch that feels elegant but not too small. It offers more presence than the Lady-Datejust 28 while still feeling refined.

The Datejust 31 is especially popular for:

• Everyday luxury wear

• Smaller to medium wrists

• Women who prefer mid-size watches

• Jewelry stacking

• Business and dressy outfits

• Customers who want a modern Rolex without choosing 36 mm

• Buyers who want a balance between elegance and readability

Rolex Datejust 31 Price

Rolex Datejust 31 prices vary based on reference, material, dial, bezel, bracelet, condition, year, box, papers, and market demand.

Approximate pre-owned market ranges may include:

• Stainless steel Datejust 31 models: $5,000 to $8,500+

• White Rolesor Datejust 31 models: $6,500 to $11,500+

• Yellow Rolesor Datejust 31 models: $7,500 to $13,500+

• Everose Rolesor Datejust 31 models: $8,500 to $15,000+

• Diamond dial or mother-of-pearl models: $9,000 to $18,000+

• Diamond bezel models: $14,000 to $30,000+

• Full gold Datejust 31 models: $20,000 to $45,000+

• Rare gem-set or pavé dial configurations: Pricing can vary significantly

Prices change based on condition, availability, set completeness, dial rarity, and market demand. For the most accurate pricing, browse current ECI Jewelers inventory or contact our team directly.

Is the Rolex Datejust 31 a Good Investment?

The Rolex Datejust 31 remains desirable because it offers a balanced mid-size case, timeless Datejust design, and strong Rolex recognition. While no watch purchase is guaranteed to increase in value, certain Datejust 31 configurations can hold demand well, especially diamond dials, mother-of-pearl dials, full-gold models, and complete sets.

Factors that can affect value include:

• Reference number

• Metal type

• Dial style

• Diamond or gem-set details

• Bracelet type

• Condition

• Production year

• Box and papers

• Service history

• Current market demand

Complete sets with the original Rolex box and papers are generally more desirable among collectors.

Is the Rolex Datejust 31 Good for Daily Wear?

Yes. The Datejust 31 is an excellent daily watch for customers who want a women’s Rolex with slightly more presence than a smaller Lady-Datejust. It is durable, refined, water resistant, and available in many versatile configurations.

A steel or Rolesor Datejust 31 works well for daily wear, while diamond and full-gold models feel more elevated for special occasions or luxury everyday styling.

Why Buy a Pre-Owned Rolex Datejust 31?

Buying a pre-owned Rolex Datejust 31 gives customers access to a wider range of references, dials, bezels, bracelet styles, and price points. It can also make it easier to find a specific configuration that may not be available at a Rolex boutique.

Pre-owned Datejust 31 watches may include current-production models, discontinued references, complete sets, diamond dials, mother-of-pearl dials, two-tone styles, full-gold references, and factory gem-set configurations.

At ECI Jewelers, every pre-owned Rolex Datejust 31 is inspected for authenticity, condition, and quality before being offered for sale.

Expert Opinion

The Rolex Datejust 31 is one of the best Rolex sizes for buyers who want something refined, feminine, and modern. It offers more wrist presence than the Lady-Datejust 28 while staying more delicate than the Datejust 36. With its calibre 2236 movement, versatile metal options, and wide dial selection, the Datejust 31 is a timeless everyday Rolex with strong luxury appeal.

Why Choose ECI Jewelers

At ECI Jewelers, we offer a curated selection of Rolex Datejust 31 watches in a variety of references, metals, dial styles, bracelets, and bezel configurations. Every watch is thoroughly authenticated, inspected, and prepared to meet high standards of quality.

When you shop with ECI Jewelers, you receive:

• 100% authentic Rolex watches

• Original Rolex box included with every watch

• Original Rolex papers included when listed as a complete set

• Free insured shipping

• Financing options available

• Transparent pricing

• Expert guidance

• NYC Diamond District showroom service

• Help with buying, selling, trading, and sourcing Rolex watches

We started in New Jersey and have been serving clients from New York City since 2018.

Sell Your Rolex Datejust 31

If you are ready to sell or trade your Rolex Datejust 31, ECI Jewelers offers competitive market valuations and a seamless selling experience.

Our experts evaluate your watch based on current market demand, condition, reference number, metal type, dial, bracelet condition, bezel style, year, box, papers, and overall desirability. Whether you are upgrading your collection or selling a watch you no longer wear, we make the process fast, transparent, and stress-free.

You can contact ECI Jewelers to receive an offer or visit our NYC showroom for an in-person evaluation.

Shop Rolex Datejust 31 Watches at ECI Jewelers

ECI Jewelers offers a curated selection of authentic Rolex Datejust 31 watches, including Oystersteel, white Rolesor, yellow Rolesor, Everose Rolesor, full gold, diamond dial, mother-of-pearl dial, Roman numeral dial, Jubilee bracelet, Oyster bracelet, and President bracelet options depending on availability.

Whether you are searching for a classic everyday Rolex, a complete set Datejust 31, a diamond bezel model, or a specific current-production or discontinued reference, our team can help you find the right watch.

Browse our Rolex Datejust 31 collection online or visit our NYC showroom to view select watches in person.

Frequently Asked Questions

What is the Rolex Datejust 31?

The Rolex Datejust 31 is a 31 mm version of the classic Rolex Datejust. It features an Oyster case, date window, Cyclops lens, automatic movement, and a wide variety of dial, bezel, metal, and bracelet configurations.

Is the Rolex Datejust 31 still in production?

Yes. The Datejust 31 is part of Rolex’s current Datejust lineup.

What size is the Rolex Datejust 31?

The Datejust 31 has a 31 mm Oyster case.

What movement is inside the Rolex Datejust 31?

Modern Rolex Datejust 31 models are powered by the Rolex calibre 2236 automatic movement.

What is the power reserve of the Rolex Datejust 31?

Modern Datejust 31 models with calibre 2236 offer approximately 55 hours of power reserve.

Is the Rolex Datejust 31 waterproof?

Yes. Current Rolex Datejust 31 models are water resistant to 100 meters / 330 feet.

What are popular Rolex Datejust 31 references?

Popular current references include 278240, 278274, 278273, 278271, 278383RBR, 278381RBR, and 278384RBR. Popular discontinued references include 178240, 178274, 178273, and 178271.

What is the difference between Datejust 31 and Lady-Datejust 28?

The Datejust 31 has a larger 31 mm case and more wrist presence. The Lady-Datejust 28 is smaller and more delicate.

What is the difference between Datejust 31 and Datejust 36?

The Datejust 31 is smaller and more feminine, while the Datejust 36 is larger and more unisex.

Is the Rolex Datejust 31 good for daily wear?

Yes. The Datejust 31 is an excellent daily watch because it is elegant, durable, water resistant, and available in many versatile configurations.

What is the most classic Rolex Datejust 31?

One of the most classic configurations is a yellow Rolesor Datejust 31 with a champagne dial, fluted bezel, and Jubilee bracelet. White Rolesor with a silver, blue, or mother-of-pearl dial is also a timeless choice.

How much does a Rolex Datejust 31 cost?

Pricing depends on reference, condition, metal, dial, bracelet, bezel, box, papers, and market demand. Pre-owned Datejust 31 watches can range from more accessible Oystersteel models to higher-value diamond, full gold, and gem-set configurations.

Do your Rolex Datejust 31 watches come with the original box?

Yes. All Rolex watches sold by ECI Jewelers come with the original Rolex box. If the watch is listed as a complete set, it also includes the original Rolex papers.

Do you offer free insured shipping?

Yes. ECI Jewelers offers free insured shipping on eligible online orders.

Can I finance a Rolex Datejust 31?

Yes. Financing options are available for qualified customers at checkout.

Can I sell or trade my Rolex Datejust 31?

Yes. ECI Jewelers buys and accepts trades on select Rolex Datejust 31 watches. Contact our team for a market-based evaluation.