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Rolex 69173 Lady-Datejust 26

The Rolex 69173 is the 26 mm Lady-Datejust in yellow Rolesor: a steel case with an 18k yellow gold fluted bezel and crown, on a two-tone Jubilee bracelet. Made in the 1980s and 1990s, it's one of the most popular and accessible vintage ladies' Rolex references, most often seen with a champagne dial. Pre-owned 69173s in our inventory are currently priced from about $6,900 to $9,800 (October 2026), depending on dial, year and box and papers.

Rolex 69173 buying guide

What is the Rolex 69173?

The 69173 is the two-tone member of the 6917x Lady-Datejust family. The "3" at the end of the reference means yellow Rolesor, Rolex's combination of steel and 18k yellow gold. It has a 26 mm Oyster case, a sapphire crystal, a quickset date with Cyclops lens and the automatic Calibre 2135. It was succeeded by the 79173 in the late 1990s.

Which dials are available?

  • Champagne index: the classic match for the yellow gold bezel and the most common 69173.
  • Champagne diamond: diamond hour markers for a dressier look, usually at the top of the price range.
  • Linen and Jubilee dials: textured or patterned vintage dials with real character.
  • White Roman, silver and black: less common, and appealing if you want something different.

Aftermarket diamond dials and bezels are common on vintage Lady-Datejusts. They aren't necessarily a problem, but they should be disclosed and are valued differently from factory diamond dials.

How much is a Rolex 69173?

Our current listings range from about $6,900 to $9,800, with most plain champagne dials between $6,900 and $7,500. Factory diamond dials, box and papers, a clean case with little polishing and a tight bracelet push prices up.

69173 vs 69178 vs 79173

  • 69173: two-tone steel and yellow gold on the Jubilee. The most affordable of the three.
  • 69178: the same 26 mm watch in solid 18k yellow gold, usually on the President bracelet. See our Rolex 69178 collection.
  • 79173: the 69173's successor from the late 1990s, with the updated Calibre 2235. See our Rolex 79173 collection.

What to check on a vintage 69173

  • Jubilee bracelet stretch: the small links wear with decades of use. Check for sag.
  • Gold wear: look at the gold center links and the fluted bezel for heavy wear.
  • Dial and hands: look for even aging and crisp printing.
  • Serial number: on this generation it's between the lugs at 6 o'clock. Our Rolex serial number lookup helps date the watch.

Every 69173 we sell is inspected by our specialists in New York's Diamond District. For more, read how to tell if a Rolex is real.

Frequently asked questions

Is the 69173 real gold? The bezel, crown and center bracelet links are 18k yellow gold; the case and outer links are steel.

What year is my 69173? Most date from the mid 1980s to the late 1990s. The serial number gives the best guide.

Is a 26 mm Rolex too small? It's the classic ladies' Rolex size. If you'd like a bit more presence, look at the 31 mm Datejust 68273.

Rolex Lady-Datejust 26

The Rolex Lady-Datejust 26 is one of the most recognizable women's luxury watches ever made — elegant, compact, and instantly identifiable by its Cyclops date window and fluted bezel. Introduced in 1957 as the women's counterpart to the Datejust, it carried every signature Rolex design element — Oyster case, automatic movement, date display, Cyclops lens — scaled into a smaller, more delicate 26mm profile.

Rolex discontinued the 26mm size in favor of larger modern cases (28mm and up), which has made this reference increasingly sought after in the pre-owned and collector market. Buyers are drawn to its classic proportions, the sheer range of dial and metal configurations produced over its run, and its everyday wearability.

Why Collectors Still Seek Out the 26mm Size

Three things drive ongoing demand for this reference:

  • Discontinued status. Since Rolex no longer produces the 26mm case, supply is fixed — every example on the market today was made before the size was retired.
  • Configuration variety. Few Rolex references were produced in as many combinations: stainless steel, two-tone Rolesor, full yellow or white gold, with dials ranging from champagne and mother-of-pearl to diamond-set and Roman numeral.
  • Wearability. The smaller case suits smaller wrists and layers easily with other jewelry, which keeps it in steady demand even as trends shift toward larger watches.

Popular References

Each reference number below reflects a different generation, metal combination, or bezel style — the details that most affect both look and price.

69173 and 69174 are the earlier-generation references, built on the calibre 2135 movement. The 69173 is two-tone Yellow Rolesor (steel and 18K yellow gold); the 69174 is White Rolesor (steel with an 18K white gold fluted bezel), giving it a cleaner, more understated finish.

79173 and 79174 are the next generation, moving to the calibre 2235 movement. They follow the same steel-and-yellow-gold (79173) versus steel-and-white-gold (79174) split, with a slightly more refined case and bracelet feel than their 69XXX predecessors.

179173 and 179174 represent the final production generation before the 26mm size was retired — the same Yellow Rolesor / White Rolesor distinction, but with the most modern build quality of the range and the broadest dial variety, including anniversary and mother-of-pearl options.

179178 is a full 18K yellow gold model, often paired with a President bracelet for a more formal, jewelry-forward look. 179179 is its white gold counterpart, offering the same precious-metal presence in a cooler tone.

Specifications

Case size 26mm
Case Rolex Oyster case
Crystal Sapphire (later references); acrylic on some vintage models
Date display Cyclops-magnified date window
Water resistance Most Oyster-case models were originally rated to 100m / 330ft; resistance on any pre-owned piece depends on age, gaskets, and service history
Bracelets Jubilee, Oyster, select President configurations
Bezels Smooth, fluted, or factory diamond-set
Movement Automatic — calibre 2135 (earlier references) or calibre 2235 (later references)

Metal, Dial, and Bracelet Combinations

Metals range from stainless steel up through two-tone Rolesor (steel paired with 18K yellow or white gold) to solid 18K yellow, white, or Everose gold, with some models featuring factory-set diamond bezels or dials.

Dials span champagne, silver, white, black, blue, ivory, and mother-of-pearl, along with Roman numeral, stick index, diamond-marker, and specialty finishes like anniversary or floral patterns. A champagne dial on a two-tone case reads as the traditional, expected look; mother-of-pearl with diamond markers leans more jewelry-inspired; a silver or white dial with Roman numerals feels the cleanest and most versatile.

Bracelets shape the watch's overall character. The five-piece Jubilee is the classic pairing for fluted-bezel models and offers the most flexibility on the wrist. The three-piece Oyster bracelet gives a sportier, more durable feel. The President bracelet appears on select precious-metal models and reads as the most formal, jewelry-like option of the three.

Is It a Good Daily Watch?

Yes — its light weight and compact size make it easy to wear with business attire, casual outfits, or stacked alongside other jewelry. Because most examples on the market today are pre-owned, buying from a jeweler that authenticates and inspects each piece before sale matters more than it would with a new watch.

What Drives Value

Reference number, metal, dial style, diamond details, bracelet condition, production year, box and papers, service history, and overall originality all factor into what a given example is worth. As with any pre-owned mechanical watch, no purchase is a guaranteed investment — but the fixed, discontinued supply of the 26mm case has kept demand for well-preserved examples steady.

Shop the Collection at ECI Jewelers

Our current inventory spans stainless steel, two-tone, yellow gold, white gold, diamond-dial, and mother-of-pearl configurations across Jubilee, Oyster, and President bracelets, depending on availability. Every watch we sell is authenticated and inspected before listing, ships fully insured, and includes the original Rolex box — complete sets include the original papers as well.

Browse the collection online, or visit our showroom in New York's Diamond District to view pieces in person.

Frequently Asked Questions

Is the Rolex Lady-Datejust 26 discontinued? Yes. Rolex no longer produces the 26mm case, having moved women's Datejust production to larger modern sizes.

When was the Lady-Datejust introduced? Rolex introduced it in 1957 as the women's version of the Datejust, which itself debuted in 1945.

What movement does it use? Earlier references (69173, 69174) use the calibre 2135; later references (79173, 79174, 179173, 179174) use the calibre 2235.

What's the difference between the 69173 and 79173? Both are two-tone Yellow Rolesor references. The 79173 is the later generation, built on the calibre 2235; the 69173 is earlier, built on the calibre 2135.

What's the difference between the 179173 and 179174? The 179173 is two-tone Yellow Rolesor (steel and 18K yellow gold); the 179174 is White Rolesor (steel with an 18K white gold bezel).

Is it water resistant? Most later Oyster-case models were originally rated to 100m / 330ft. On a pre-owned or vintage piece, actual water resistance depends on age, gasket condition, and service history — we recommend having any watch pressure-tested before swimming or diving.

Does it come with the original box? Yes, every Rolex we sell includes the original box. Watches listed as complete sets also include the original papers.

Do you offer financing or insured shipping? Yes to both — financing is available for qualified buyers at checkout, and all eligible online orders ship fully insured.

Can I sell or trade mine? Yes. Contact our team for a market-based evaluation on your Lady-Datejust 26 or any other Rolex.

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