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Rolex 69174

The Rolex 69174 is the 26 mm Lady-Datejust in white Rolesor: a steel case and bracelet with an 18k white gold fluted bezel. Made from the 1980s to the late 1990s, it gives you the classic Lady-Datejust look in an all-silver tone that's easy to wear every day. Our current 69174s are priced at $6,500 and $6,900 (October 2026), and recent examples we've offered ranged from about $3,900 to $7,900, depending on dial, year and box and papers.

Rolex 69174 buying guide

What is the Rolex 69174?

The 69174 is the white Rolesor member of the 6917x Lady-Datejust family. The "4" at the end of the reference means steel combined with an 18k white gold bezel. It has a 26 mm Oyster case, a sapphire crystal with the Cyclops date magnifier and the automatic Calibre 2135 with a quickset date. It was succeeded by the 79174 at the end of the 1990s.

Which dials are available?

  • Silver and white: the most common 69174 dials, with index or Roman markers.
  • Salmon and pink: warm vintage tones that stand out against the white gold bezel.
  • Blue and black: crisp, versatile options.
  • Diamond and vignette dials: dressier factory variants, including the blue vignette diamond dial.

Aftermarket diamond dials are common on vintage Lady-Datejusts. They aren't necessarily a problem, but they should be disclosed and are valued differently from factory diamonds.

How much is a Rolex 69174?

Our current listings are a 1993 salmon Roman dial on the Jubilee at $6,900 and a 1984 silver dial on the Oyster bracelet at $6,500. Recent examples have ranged from about $3,900 for a plain dial without papers to $7,900 for a box and papers watch with a less common dial. Because the bracelet and case are steel, the 69174 is one of the most affordable vintage Lady-Datejusts.

69174 vs 69173 vs 179174

  • 69174: steel with a white gold bezel. Understated and the least expensive of the three.
  • 69173: the same watch in two-tone steel and yellow gold. See our Rolex 69173 collection.
  • 179174: the later white Rolesor Lady-Datejust from the 2000s, with the Calibre 2235 and solid end links. See our Rolex 179174 collection.

What to check on a vintage 69174

  • Jubilee bracelet stretch: the small links wear with decades of use. Check for sag.
  • Bezel fluting: crisp edges on the white gold bezel show the watch hasn't been over-polished.
  • Dial and hands: look for even aging and clean printing.
  • Serial number: on this generation it's between the lugs at 6 o'clock. Our Rolex serial number lookup helps date the watch.

Every 69174 we sell is inspected by our specialists in New York's Diamond District. For more, read how to tell if a Rolex is real, or browse all Lady-Datejust 26 watches.

Frequently asked questions

Is the 69174 white gold? Only the fluted bezel is 18k white gold. The case and bracelet are stainless steel.

What year is my 69174? Most date from the mid 1980s to the late 1990s. The serial number gives the best guide.

Looking for a specific dial? Send us a sourcing request and we'll look for it. If you're selling a 69174, we can give you a quote.

Rolex Lady-Datejust 26

The Rolex Lady-Datejust 26 is one of the most recognizable women's luxury watches ever made — elegant, compact, and instantly identifiable by its Cyclops date window and fluted bezel. Introduced in 1957 as the women's counterpart to the Datejust, it carried every signature Rolex design element — Oyster case, automatic movement, date display, Cyclops lens — scaled into a smaller, more delicate 26mm profile.

Rolex discontinued the 26mm size in favor of larger modern cases (28mm and up), which has made this reference increasingly sought after in the pre-owned and collector market. Buyers are drawn to its classic proportions, the sheer range of dial and metal configurations produced over its run, and its everyday wearability.

Why Collectors Still Seek Out the 26mm Size

Three things drive ongoing demand for this reference:

  • Discontinued status. Since Rolex no longer produces the 26mm case, supply is fixed — every example on the market today was made before the size was retired.
  • Configuration variety. Few Rolex references were produced in as many combinations: stainless steel, two-tone Rolesor, full yellow or white gold, with dials ranging from champagne and mother-of-pearl to diamond-set and Roman numeral.
  • Wearability. The smaller case suits smaller wrists and layers easily with other jewelry, which keeps it in steady demand even as trends shift toward larger watches.

Popular References

Each reference number below reflects a different generation, metal combination, or bezel style — the details that most affect both look and price.

69173 and 69174 are the earlier-generation references, built on the calibre 2135 movement. The 69173 is two-tone Yellow Rolesor (steel and 18K yellow gold); the 69174 is White Rolesor (steel with an 18K white gold fluted bezel), giving it a cleaner, more understated finish.

79173 and 79174 are the next generation, moving to the calibre 2235 movement. They follow the same steel-and-yellow-gold (79173) versus steel-and-white-gold (79174) split, with a slightly more refined case and bracelet feel than their 69XXX predecessors.

179173 and 179174 represent the final production generation before the 26mm size was retired — the same Yellow Rolesor / White Rolesor distinction, but with the most modern build quality of the range and the broadest dial variety, including anniversary and mother-of-pearl options.

179178 is a full 18K yellow gold model, often paired with a President bracelet for a more formal, jewelry-forward look. 179179 is its white gold counterpart, offering the same precious-metal presence in a cooler tone.

Specifications

Case size 26mm
Case Rolex Oyster case
Crystal Sapphire (later references); acrylic on some vintage models
Date display Cyclops-magnified date window
Water resistance Most Oyster-case models were originally rated to 100m / 330ft; resistance on any pre-owned piece depends on age, gaskets, and service history
Bracelets Jubilee, Oyster, select President configurations
Bezels Smooth, fluted, or factory diamond-set
Movement Automatic — calibre 2135 (earlier references) or calibre 2235 (later references)

Metal, Dial, and Bracelet Combinations

Metals range from stainless steel up through two-tone Rolesor (steel paired with 18K yellow or white gold) to solid 18K yellow, white, or Everose gold, with some models featuring factory-set diamond bezels or dials.

Dials span champagne, silver, white, black, blue, ivory, and mother-of-pearl, along with Roman numeral, stick index, diamond-marker, and specialty finishes like anniversary or floral patterns. A champagne dial on a two-tone case reads as the traditional, expected look; mother-of-pearl with diamond markers leans more jewelry-inspired; a silver or white dial with Roman numerals feels the cleanest and most versatile.

Bracelets shape the watch's overall character. The five-piece Jubilee is the classic pairing for fluted-bezel models and offers the most flexibility on the wrist. The three-piece Oyster bracelet gives a sportier, more durable feel. The President bracelet appears on select precious-metal models and reads as the most formal, jewelry-like option of the three.

Is It a Good Daily Watch?

Yes — its light weight and compact size make it easy to wear with business attire, casual outfits, or stacked alongside other jewelry. Because most examples on the market today are pre-owned, buying from a jeweler that authenticates and inspects each piece before sale matters more than it would with a new watch.

What Drives Value

Reference number, metal, dial style, diamond details, bracelet condition, production year, box and papers, service history, and overall originality all factor into what a given example is worth. As with any pre-owned mechanical watch, no purchase is a guaranteed investment — but the fixed, discontinued supply of the 26mm case has kept demand for well-preserved examples steady.

Shop the Collection at ECI Jewelers

Our current inventory spans stainless steel, two-tone, yellow gold, white gold, diamond-dial, and mother-of-pearl configurations across Jubilee, Oyster, and President bracelets, depending on availability. Every watch we sell is authenticated and inspected before listing, ships fully insured, and includes the original Rolex box — complete sets include the original papers as well.

Browse the collection online, or visit our showroom in New York's Diamond District to view pieces in person.

Frequently Asked Questions

Is the Rolex Lady-Datejust 26 discontinued? Yes. Rolex no longer produces the 26mm case, having moved women's Datejust production to larger modern sizes.

When was the Lady-Datejust introduced? Rolex introduced it in 1957 as the women's version of the Datejust, which itself debuted in 1945.

What movement does it use? Earlier references (69173, 69174) use the calibre 2135; later references (79173, 79174, 179173, 179174) use the calibre 2235.

What's the difference between the 69173 and 79173? Both are two-tone Yellow Rolesor references. The 79173 is the later generation, built on the calibre 2235; the 69173 is earlier, built on the calibre 2135.

What's the difference between the 179173 and 179174? The 179173 is two-tone Yellow Rolesor (steel and 18K yellow gold); the 179174 is White Rolesor (steel with an 18K white gold bezel).

Is it water resistant? Most later Oyster-case models were originally rated to 100m / 330ft. On a pre-owned or vintage piece, actual water resistance depends on age, gasket condition, and service history — we recommend having any watch pressure-tested before swimming or diving.

Does it come with the original box? Yes, every Rolex we sell includes the original box. Watches listed as complete sets also include the original papers.

Do you offer financing or insured shipping? Yes to both — financing is available for qualified buyers at checkout, and all eligible online orders ship fully insured.

Can I sell or trade mine? Yes. Contact our team for a market-based evaluation on your Lady-Datejust 26 or any other Rolex.

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